Who Owns Your Identity? Personality Rights in Indian Law
PERSONALITY RIGHTS, IP AND THE INDIAN CONSTITUTION Intellectual property does not merely protect the intangible creations of the mind. It also safeguards your being — your identity, dignity, and commercial persona. India does not have a separate statute on personality rights. Instead, these rights flow from constitutional guarantees. Control over one’s identity, as an aspect of personal liberty, is protected under Article 21, while the expression and commercial use of one’s personality find indirect…
